About Us
Serendre began with a feeling most women know well: standing in front of a full wardrobe and still having nothing that feels right. Too many clothes are made to be noticed for a moment and forgotten the week after. What we wanted instead were pieces that make you feel like yourself: a dress that moves when you walk, a skirt that works for the office and for dinner afterwards, a coat you reach for every morning without thinking twice. Serendre is our answer to that wish.
The name was chosen for a feeling rather than a fact. It carries a little of serendipity in it, the pleasant surprise of finding exactly the right thing when you were not quite sure what you were looking for. That is the moment we want our shop to create: you arrive with a vague idea, and you leave with a piece that feels as if it had been waiting for you.
Who is behind Serendre
Serendre is an independent online shop run by Ronny Slotosch from Seligenstadt, a small town in the Rhine-Main region of Germany. We are not a large fashion group with a head office and a marketing department. We are a small business, and that shapes the way we work: every order matters to us, every message is read by a real person, and every decision about the shop is made by the people who answer your emails.
Our shop is made for women in the United Kingdom. Prices are shown in pounds, delivery within the UK is free, and our support hours are set to UK time, so that shopping with us feels as easy as shopping around the corner.
Our mission
Our mission is simple: to make feminine dressing easy, joyful and honest.
Easy, because getting dressed should not take an evening of planning. We choose pieces that combine well with each other and with what you already own, so that a blouse, a skirt and a coat quickly become an outfit.
Joyful, because clothes are allowed to be beautiful. Satin that catches the light, lace with fine detail, pleats that swing with every step, a tiered skirt that makes a summer day feel lighter. We believe feminine details are not a luxury for special occasions but something you can enjoy every day.
Honest, because trust is the foundation of every good shop. Our product pages describe what you actually receive: the cut, the length, the neckline, the details and the colours and sizes available. We would rather describe a piece accurately than dress it up in big words.
Our vision
We want Serendre to become the place women return to whenever they want to feel good in what they wear. Not because of loud trends or a famous logo, but because the pieces fit into real lives: into work weeks and weekends, into birthdays, weddings and ordinary Tuesdays.
In the long run, we want a Serendre wardrobe to be recognisable by a feeling: soft femininity, pieces that flatter, and an overall sense that everything was chosen with the same care. We want to grow step by step, carefully and in a way that keeps the personal side of the shop intact, because the moment a shop stops listening to its customers, it stops being worth coming back to.
What you will find at Serendre
Our collection covers the pieces a feminine wardrobe is built on: dresses from easy everyday styles to elegant occasion pieces, skirts in pleated, tiered, satin and denim versions, blouses with soft details, jumpers and knitwear for cooler days, trousers and jeans, jackets and coats for every season, and shoes and boots to complete the look. Each product page shows the exact colours and sizes available for that piece.
We keep the collection curated rather than endless. Instead of thousands of products competing for your attention, we would rather offer a selection that is easy to browse and easy to combine.
What we hold ourselves to
We believe a good shop is measured by what happens after you click "buy". That is why we have made a few clear commitments:
- Free delivery within the United Kingdom on every order, insured and with tracking, with no minimum order value.
- 30 days to change your mind after delivery, as described in our Refund policy.
- Easy exchanges of size or colour, with the replacement delivered free and sent out as soon as you register the exchange.
- Fast refunds within 5 business days once your return has arrived and been checked.
- Personal support by email and phone, Monday to Friday, 9:00 AM to 3:00 PM GMT/BST (UK time).
These are not grand promises. They are small, reliable standards, and they are the ones that make a shop worth returning to.
Thank you
Thank you for being here and for giving a small, independent shop a chance. If you have a question about a piece, need help choosing a size or simply want to tell us what you think, write to us at info@serendre.com. We look forward to hearing from you.
Contact
Business name: Ronny Slotosch (trading as Serendre), sole trader
Business address: Jügesheimer Weg 32, 63500 Seligenstadt, Germany
Email: info@serendre.com
Phone: +49 176 64148260
Support: Monday to Friday, 9:00 AM to 3:00 PM GMT/BST (UK time), by email and phone
